This page covers the practical side of an engagement: how it starts, what I need access to, what your monthly involvement looks like, and how the work develops over the first few months and beyond.
How an Engagement Begins
Every engagement starts with the Position Analysis, then a minimum three-month commitment on monthly content production. Most clients move to an annual arrangement once the system is established. There is no month-to-month option, because the work compounds over months and years, and month-to-month framing leads to the wrong decisions about whether it is working.
One client per market and audience combination. No two clients ever work the same combination of market and niche. That exclusivity is set on day one and communicated upfront, not after you have signed on.
Your Monthly Involvement
From your first publishing month forward, each month begins with a short intake form. Fifteen minutes is enough. You tell me the market observations, client conversations, and local details that only you have, and that becomes the raw material for the month’s content. The intake is how your expertise gets into the work without taking your time to write any of it.
What Access I Will Need
Access matches scope. You only grant what the work you have chosen actually requires:
- Base engagement: access to the website where content is published.
- LinkedIn scope: access to whichever LinkedIn presence we use, your personal profile or a company page, so articles can be published directly.
- Google Business Profile scope: access to your GBP listing and, through it, the Google Search Console property tied to that listing.
Search Console access is what makes ongoing indexing verification possible, which is why it travels with GBP scope rather than standing on its own. If an engagement does not include GBP, that indexing verification is not part of it.
How the Work Develops Over Time
The early months establish the foundation the Position Analysis laid out: the first themes get published, the archive starts connecting to itself, and the publishing rhythm settles in. Authority is built across this stretch, not in the first few weeks, which is why the commitment structure exists.
Each quarter you receive two things on top of the monthly work:
Position and Action Report
A check-in against the 12-month plan. It shows topical coverage across your archive, indexing status where Search Console access exists, and three to five specific action items for the coming quarter. It is framed as roadmap progress, not a performance review.
Editorial Calendar Refinement
Specific titles, content types, and publish dates for the next quarter, adjusted against the master 12-month calendar based on what the work has surfaced so far. The plan is long-horizon by design; the quarterly refinements keep it responsive without losing continuity.
It Stays Yours
All content is published under the byline we establish at setup, and it remains yours. If the engagement ends, the archive keeps building authority on your behalf indefinitely. You are not renting your own content.
If this is how you want to work, start a conversation here.