Evergreen explainers build depth that compounds; market updates carry the freshness signal. This visual shows how the two layers work together, and the roughly two-thirds time-stamped, one-third evergreen mix that keeps both active.
How to Balance Evergreen Content With Market Updates summary card
Pillar 10 infographic: market updates are the fresh top layer that rotates off the front each month and carries the currency signal, while evergreen explainers are the foundation that compounds underneath. A workable mix is roughly two-thirds time-stamped and one-third evergreen, not fifty-fifty.
PILLAR 10 · CONTENT PLANNING
How to Balance Evergreen
Content With Market Updates
Depth and currency, in one plan
Evergreen builds depth. Market updates keep it current. A site needs both.
TWO LAYERS THAT WORK TOGETHER
MARKET UPDATES
Currency: the freshness signal
Time-stamped. Rotates off the front each month.
the fresh layer
EVERGREEN
Depth: explainers that compound for years
Earnest money, closing costs, inspections, titles.
the foundation
40 to 60 articles accumulate underneath
THE WORKABLE MIX, NOT 50-50
Market & time-stamped
about 65%
Evergreen
about 35%
Lock the time-stamped anchors first, then fill the gaps with evergreen.
Audit the mix each quarter so neither layer goes quiet.
Both layers, always on.
RealEstateCitationSEO.org
Brett LaCroix · Real Estate SEO Strategist
Read the full article