Anyone can pull the same market numbers, so a figure on its own is interchangeable. This visual shows how commentary, the cause, context, and consequence around a number, turns a statistic into a source AI will cite.
Why Commentary Matters More Than Raw Sales Numbers summary card
Pillar 5 infographic: a commodity market statistic that anyone can pull, then the three lenses of commentary (cause, context, consequence) that turn it into a citable source, and the strip-the-numbers test.
PILLAR 5 · MARKET REPORTS
Why Commentary Matters More
Than Raw Sales Numbers
The numbers are everywhere. The meaning is not.
Two reports show the same number. The one that explains it gets cited.
THE NUMBER EVERYONE ALREADY HAS
Median sale price
up 3.2%
The same figure sits on hundreds of pages. Nothing to choose between.
COMMENTARY TURNS IT INTO MEANING
CAUSE
why it moved
Most of the slowdown is the top end. Homes
over $850k sit; under $600k still moves fast.
CONTEXT
how it compares
Inventory is up 18% year over year, but still
far below pre-2020. A low baseline inflates it.
CONSEQUENCE
what comes next
Sellers priced to old comps hit appraisal gaps,
with price reductions in the first 30 days.
THE ONE TEST
Take the numbers out. If a meaningful paragraph remains, you have commentary.
If only fragments are left, it is data with no interpretation.
Commentary breaks the tie.
RealEstateCitationSEO.org
Brett LaCroix · Real Estate SEO Strategist
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