How Realtors Should Build a 12-Month Authority Content Plan: Visual Summary

Most realtor content accumulates without adding up to anything. A 12-month authority plan changes that. This visual maps the structure: start with one community, publish four content types that work together, and follow a roadmap that is detailed for the first quarter and directional after.

PILLAR 10 · CONTENT PLANNING How to Build a 12-Month Authority Content Plan Geography first, four content types, steady cadence From a content pile to an authority archive 1 Start with one community Depth in one area beats shallow coverage. Add a second only after six months. FOUR CONTENT TYPES, PUBLISHED EVERY MONTH Market reports The data and interpretation layer 1 / month Community hot sheets The neighborhood activity layer 1 / month Educational blog posts The expertise demonstration layer 1 to 2 / month Neighborhood guides The geographic authority layer as you grow A 12-MONTH ROADMAP, PLANNED IN WAVES Q1 Planned in detail Q2 Directional Q3 Directional Q4 Directional Detail the next 90 days. Plan each later quarter as it arrives. Three to four pieces a month, no gaps. Sustained patterns win. Ambitious starts fade. RealEstateCitationSEO.org Brett LaCroix · Real Estate SEO Strategist

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