Local Authority

Why Community Hot Sheets Are Authority Content, Not Lead Gen

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The term hot sheet comes from the real estate industry’s tradition of printing daily or weekly snapshots of new listings and price changes for agents to review. In the context of a realtor’s website, a community hot sheet is a regularly updated page showing recent listing activity in a specific neighborhood or geographic area. Most … Read more

Why Most Realtor Blogs Fail to Build Authority

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Most realtor blogs are not failing because of bad writing. They are failing because of a wrong assumption about what a blog is supposed to do. That assumption, once corrected, changes everything about how you approach content and what you should be publishing. The assumption is this: that publishing content on a regular basis will, … Read more