Realtors should use plain language because both readers and AI systems match content to questions phrased the way ordinary people ask them, and ordinary people do not ask in industry jargon. A buyer in Madison types “how fast are homes selling here,” not “what is the current absorption rate.” Content written in the buyer’s language … Read more
AI systems understand a market trend when you explain it rather than just state it. An explained trend has four parts: the number, what it is being compared to, why it is happening, and what it means for someone making a decision. “Prices are up in Raleigh” is a fragment. “Median price in Raleigh rose … Read more
AI systems favor explanatory content over sales pages because an explanatory page answers a question and a sales page does not. When a model assembles an answer about buying or selling in Boise, it is looking for a passage that resolves what the user asked. “Work with the number one agent in the Treasure Valley” … Read more
Short blog posts rarely get cited by AI systems because they do not contain enough self-contained substance for a model to quote with confidence. A 200-word post on “the Des Moines market is heating up” gives an AI system a headline and nothing it can stand behind. When a model assembles an answer, it reaches … Read more