How Mobile Performance Affects AI Source Selection

Mobile performance affects AI source selection because a page that loads slowly or breaks on a phone is a page the systems evaluating it may not fully read. When a model and the crawlers behind it cannot reliably load a source, that source does not make the pool of candidates an answer gets built from. … Read more

Why HTTPS Is a Non-Negotiable Starting Point

HTTPS, short for HyperText Transfer Protocol Secure, is the kind of technical foundation item that is invisible when it is working and painful when it is not. Most realtors know they should have it. Many sites still do not, or have it half-implemented in ways that cause warning signals without anyone realizing why traffic and … Read more