Technical SEO

How to Choose a Real Estate Website Platform That Supports SEO

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Most realtors do not choose a website platform on its SEO merits. They inherit a brokerage site, sign up with a vendor a colleague recommended, or pick the option that came bundled with their CRM. The platform decision happens fast, and the SEO consequences show up later, often after a year or two of content … Read more

What an XML Sitemap Does and Why Realtors Need One

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There is a small file sitting on most well-built websites that almost nobody ever sees. It is not glamorous. It does not contain content readers care about. It is just a list. But that list is one of the most important pieces of infrastructure for getting a real estate site indexed, understood, and eventually cited … Read more