Named Expert

How to Repurpose Blog Posts Into LinkedIn Authority Signals

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A common LinkedIn approach for realtors is to copy a blog post directly into a LinkedIn article and publish it on both platforms. The instinct is reasonable. The work is already written. Why not get more reach out of it. The problem is that this approach gets the worst of both platforms. The blog post … Read more

How Author Bio Pages Influence AI Citation Decisions

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There is a page on most well-built content sites that visitors rarely click on, but AI systems read carefully every time they evaluate the site. It is the author bio page. The page where the person behind the writing is named, described, and connected to verifiable credentials. Most realtor websites either skip this page entirely … Read more