LinkedIn Authority

How to Repurpose Blog Posts Into LinkedIn Authority Signals

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A common LinkedIn approach for realtors is to copy a blog post directly into a LinkedIn article and publish it on both platforms. The instinct is reasonable. The work is already written. Why not get more reach out of it. The problem is that this approach gets the worst of both platforms. The blog post … Read more

Why LinkedIn Articles Help AI Trust Your Website

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Most realtors who use LinkedIn think of it as a social platform. Post an update, share a listing, congratulate a colleague on a sale. That is one way to use it. It is not the way that builds AI trust in your website. LinkedIn has a feature that most realtors underuse almost entirely: the long-form … Read more