There is no magic number of LinkedIn articles per month, but the right cadence is a sustainable rhythm held consistently rather than a high frequency held briefly. For most realtors that means roughly one to two substantive LinkedIn articles a month, every month, instead of weekly posts for six weeks followed by silence. The consistency … Read more
A LinkedIn article that ends with “read the full piece on my website” looks, to most realtors, like a basic call to action. The point seems obvious: drive a few readers from one platform to another. That framing misses the more important thing happening underneath. Every time a LinkedIn article links back to a realtor’s … Read more
A common LinkedIn approach for realtors is to copy a blog post directly into a LinkedIn article and publish it on both platforms. The instinct is reasonable. The work is already written. Why not get more reach out of it. The problem is that this approach gets the worst of both platforms. The blog post … Read more
Most realtors who use LinkedIn think of it as a social platform. Post an update, share a listing, congratulate a colleague on a sale. That is one way to use it. It is not the way that helps AI systems confirm who you are. LinkedIn has a feature that most realtors underuse almost entirely: the … Read more