There is no magic number of LinkedIn articles per month, but the right cadence is a sustainable rhythm held consistently rather than a high frequency held briefly. For most realtors that means roughly one to two substantive LinkedIn articles a month, every month, instead of weekly posts for six weeks followed by silence. The consistency … Read more
The cadence question for community hot sheets comes up early in every conversation about local market authority content. Weekly is the most common answer in the industry. Bi-weekly and monthly each have their place. The question is which one fits the market a specific realtor is covering, because forcing the wrong cadence does more damage … Read more
When a realtor commits to publishing market reports, the first practical question is how often. Monthly is the most common cadence in the industry. Quarterly is the second most common, especially for higher-end markets where transaction volume per month is too low to support meaningful month-over-month observation. Both have defenders. Both produce results in the … Read more