The cadence question for community hot sheets comes up early in every conversation about local market authority content. Weekly is the most common answer in the industry. Bi-weekly and monthly each have their place. The question is which one fits the market a specific realtor is covering, because forcing the wrong cadence does more damage … Read more
When a realtor commits to publishing market reports, the first practical question is how often. Monthly is the most common cadence in the industry. Quarterly is the second most common, especially for higher-end markets where transaction volume per month is too low to support meaningful month-over-month observation. Both have defenders. Both produce results in the … Read more
Most realtors I talk with assume that fresh content is what AI systems reward. The thinking is intuitive. AI tools want current information, so the most recently published page should win. That instinct is half right. Freshness matters in some contexts. For the kind of long-running local market authority a real estate site is trying … Read more
For most of the last decade, Google was the only audience that mattered for SEO. Tactics evolved around its preferences. Keyword density tuning, exact-match anchor text, footer link blocks, doorway pages targeting variant queries. Many of those patterns still produce ranking gains in narrow contexts. The catch is that AI systems evaluate content very differently. … Read more