Traditional SEO was built around a specific assumption: a person types a query, and the search engine returns a ranked list of pages that match. The job of an SEO was to make the page match well enough to land near the top of that list. Keyword research, keyword placement, keyword density, anchor text, on-page … Read more
Keyword stuffing used to be one of the more reliable ways to rank a real estate page on Google. Repeat the city name often enough, list every neighborhood you serve in the footer, and the old algorithm would assume your page was relevant to those searches. That tactic is now actively working against you in … Read more
For two decades, real estate SEO has been a competition for ranking position. The first page of Google for “homes for sale in [city]” was the prize. Realtors who got there generated leads. Realtors who did not, did not. The rules of the competition were stable enough that a whole industry of SEO providers built … Read more
A common LinkedIn approach for realtors is to copy a blog post directly into a LinkedIn article and publish it on both platforms. The instinct is reasonable. The work is already written. Why not get more reach out of it. The problem is that this approach gets the worst of both platforms. The blog post … Read more
When Google AI Overviews answers a local real estate question, it does not pull only from blog posts and websites. It also pulls from Google Business Profile data. The map listing, the categories, the service description, the posts, and the reviews all feed into the system’s understanding of who counts as a local expert in … Read more
Most realtor blogs fail in the same way. They start with energy, produce four or five posts in the first month, slow to one or two in the second month, and then go quiet. Six months later the blog has eight posts and a publication date that telegraphs to anyone reading: this site does not … Read more
Most realtor websites have a city page. Sometimes a few city pages. Each one tries to be the definitive resource for buyers and sellers in that city, covering schools, neighborhoods, market conditions, lifestyle, and a dozen other topics in one long page. The intent is reasonable. The result is almost always a page that ranks … Read more
Most realtors who invest in SEO are not trying to undermine their own authority. They are trying to get results. The problem is that several of the most common tactics for getting fast results actively damage the long-term authority position those same realtors are hoping to build. The damage is rarely visible at the moment … Read more
Most real estate websites already have something they call a hot sheet. It is usually an IDX-driven page showing recent listings or new activity in a search area, generated automatically and updated when the MLS feed refreshes. These pages exist on tens of thousands of realtor sites and almost none of them get cited by … Read more
Most realtors have access to more market data than they will ever publish. The MLS produces sales reports, days on market trends, inventory counts, price-per-square-foot calculations, and a dozen other metrics that update weekly or monthly. Most of that data sits in dashboards and emails and never reaches the public web. For realtors trying to … Read more