Brett LaCroix A page titled “Boston Real Estate Market Update” sounds local. It names a city, references the right MLS area, and probably hits the obvious search terms. From an AI system’s perspective, though, it is competing with thousands of other pages doing the exact same thing. National brokerages, real estate portals, and content mills all publish … Read more
Most real estate websites have a familiar publishing pattern. A burst of activity in January when New Year’s resolutions kick in. Eight blog posts published in a month. Then nothing for six weeks. Another flurry around the spring market. A summer slowdown. A fall push. By the end of the year, the site has 30 … Read more
AI systems are not picky readers. They process every page they index. But when it comes time to pull a passage into a synthesized answer, some pages are dramatically easier to draw from than others. The page that a model can scan, find a clean answer inside, and quote without ambiguity is the page that … Read more
A page titled something like “New Listings in Charlotte This Week” sounds at first like the most disposable kind of real estate content. The listings turn over. The numbers shift. By next month, the snapshot is out of date. Most realtors treat this as a reason not to publish that kind of page at all, … Read more
Open any real estate website’s market report section and the same pattern shows up. Median sale price, average days on market, number of new listings, year-over-year change. The same set of numbers, formatted in the same kind of table, often pulled from the same MLS feed. The data is everywhere. That is part of the … Read more
E-E-A-T is one of those acronyms that sounds like SEO industry jargon and turns out to be one of the most useful frameworks for understanding why some real estate sites get cited by AI systems and others do not. It stands for Experience, Expertise, Authoritativeness, and Trust. Google introduced the framework in its quality guidelines, … Read more
Most realtors do not choose a website platform on its SEO merits. They inherit a brokerage site, sign up with a vendor a colleague recommended, or pick the option that came bundled with their CRM. The platform decision happens fast, and the SEO consequences show up later, often after a year or two of content … Read more
Traditional SEO was built around a specific assumption: a person types a query, and the search engine returns a ranked list of pages that match. The job of an SEO was to make the page match well enough to land near the top of that list. Keyword research, keyword placement, keyword density, anchor text, on-page … Read more
Keyword stuffing used to be one of the more reliable ways to rank a real estate page on Google. Repeat the city name often enough, list every neighborhood you serve in the footer, and the old algorithm would assume your page was relevant to those searches. That tactic is now actively working against you in … Read more
For two decades, real estate SEO has been a competition for ranking position. The first page of Google for “homes for sale in [city]” was the prize. Realtors who got there generated leads. Realtors who did not, did not. The rules of the competition were stable enough that a whole industry of SEO providers built … Read more