Brett LaCroix Most realtors have access to more market data than they will ever publish. The MLS produces sales reports, days on market trends, inventory counts, price-per-square-foot calculations, and a dozen other metrics that update weekly or monthly. Most of that data sits in dashboards and emails and never reaches the public web. For realtors trying to … Read more
There is a page on most well-built content sites that visitors rarely click on, but AI systems read carefully every time they evaluate the site. It is the author bio page. The page where the person behind the writing is named, described, and connected to verifiable credentials. Most realtor websites either skip this page entirely … Read more
There is a small file sitting on most well-built websites that almost nobody ever sees. It is not glamorous. It does not contain content readers care about. It is just a list. But that list is one of the most important pieces of infrastructure for getting a real estate site indexed, understood, and eventually cited … Read more
When a buyer asks ChatGPT about home prices in a specific town, the answer comes from somewhere. Same with Google AI Overviews when a seller types a question into the search bar. Same with Perplexity when someone is researching whether to relocate. Each of these systems pulls information from real sources, attributes it back to … Read more
Walk into any real estate website and you can usually predict the blog. Top 10 Reasons to Move to [City]. Top 10 Things to Do in [Neighborhood]. Top 10 Mistakes First-Time Buyers Make. The format is familiar because it is everywhere, and that is exactly why it does not work. Generic listicle posts are the … Read more
The way buyers research real estate has always evolved alongside the tools available to them. Newspaper listings gave way to printed MLS books. MLS books gave way to early websites. Early websites gave way to portals like Zillow and Realtor.com. Each shift changed what buyers found first and whose name they encountered before speaking to … Read more
Most realtors who use LinkedIn think of it as a social platform. Post an update, share a listing, congratulate a colleague on a sale. That is one way to use it. It is not the way that helps AI systems confirm who you are. LinkedIn has a feature that most realtors underuse almost entirely: the … Read more
Ask most realtors what their Google Business Profile does for them and the answer is usually some version of: it puts me on the map. That is true, but it is also about ten percent of what a well-configured GBP actually does. The other ninety percent, the part most realtors ignore, is where the real … Read more
Most realtors who try content marketing approach it the same way they approach a slow week in the office: they fill the time with activity and hope something comes of it. A blog post here, a market update there, a neighborhood guide when inspiration strikes. The content exists, but it does not add up to … Read more
When someone asks an AI tool who the local real estate experts are in a specific city, the system does not pull from a paid directory or a popularity ranking. It draws on a range of signals that together build a picture of who the genuine local experts seem to be. Understanding those signals is … Read more